Fragrance meets beauty | Mage and Mingmen "Space Fragrance Art" cross-border cooperation conference and Mingmen fragrance door lock conference were successfully held

March 28

The "Space Scent Art" cross-border cooperation conference jointly hosted by Mage Custom Home and Mingmen Silent Door Lock was grandly opened at the Guangzhou Custom Home Exhibition. With the theme of "Fragrance Meets Beauty", this conference focused on the innovative practice of the emotional value of home space. Through strategic interviews, new product launches of fragrance door locks and immersive fragrance experience activities, it showed the industry the breakthrough exploration of both parties in the field of "olfactory economy".

1. Cross-border integration

Reshape the emotional value of space with "olfactory economy"

As a leading brand in the field of high-end home furnishings and door hardware, the cooperation between Mage and Mingmen is based on a deep insight into consumer needs. Mr. Wan, president of Mage R&D, said that the current user demand for home furnishings has extended from function and appearance to diversified dimensions such as air, smell, and intelligence. To this end, Mage established the "Quality Life Research Institute" to focus on studying the underlying needs and high-level emotional values of users, and integrating the art of smell into space design.

Mr. Luo, the general manager of Mingmen Marketing, mentioned that the fragrance door lock series launched this time aims to provide consumers with emotional healing value through olfactory experience, "making home not only a practical space, but also a harbor for spiritual rest."

2. Product innovation

Value leap from function to emotion

At the press conference, the two parties first unveiled the new "fragrance door lock" jointly released.

This product breaks through the functional attributes of traditional hardware. Through the replaceable fragrance module design, users can freely switch the smell scene according to their mood-whether it is the freshness of the forest or the vastness of the ocean, it can be triggered with one click. Mr. Wan further revealed that Mager is developing a full-scene system around the concept of "smart bedroom", integrating smart lamps, fresh air, fragrance and other functions to create a quality space with both privacy and healing. Mingmen relies on its industry-leading silent technology and a research and development team of more than 50 people to give hardware a new mission of "emotional expression" on the basis of ensuring product durability.

3. User management

How to build emotional links for low-frequency categories

Faced with the challenge of low-frequency consumption in the home furnishing industry, both parties proposed to enhance user stickiness with "continuous service". Mager has established long-term trust with mid-to-high-end users through in-depth services such as regular fragrance replacement and space maintenance, and its repurchase rate of old customers has reached 30%-40%. Mingmen binds home scenes with emotional values to inspire users' yearning for an "ideal home". Mr. Luo said: "Smell is a silent companion. We hope that users can perceive the brand temperature through products, and then achieve word-of-mouth communication and lifetime value binding.

4. Industry Outlook

Opening a new era of sensory experience

At the end of the press conference, in the fragrance experience session, guests customized exclusive fragrances to intuitively feel the shaping power of smell on spatial emotions. The cross-border cooperation between Mager and Mingmen not only provides the industry with an innovative sample of "function + emotion" dual drive, but also leads the home furnishing track into a new stage of deep integration of sensory experience. As Mr. Wan said: "The home of the future is a beautiful space that can be seen, heard, touched, and even "breathed". ”

This cooperation marks the transition of the home furnishing industry from single product competition to multi-dimensional value empowerment, and also provides consumers with a new possibility of creating a "physical and mental healing life".