In the process of Mingmenr Locks' booming development, there are always some people who have become the key force to drive the company forward with their outstanding talents and unremitting efforts. Wang Gang, the manager of the brand marketing department, won the honor of Management Star in 2024 for his outstanding work performance and excellent management ability. He drives brand promotion with innovation, expands business in the front line, and improves team efficiency through efficient collaboration, setting a management benchmark and delivering an impressive answer sheet for the company's brand building and business development.

1. Innovative publicity leads the new trend of brand communication

In the era of information explosion, how to make the brand stand out is a challenge faced by every company. Manager Wang Gang actively explores new ways of brand promotion and turns his attention to the field of short videos. He led the team to carefully create short video content on popular platforms such as Video Number and Douyin, fully demonstrating the technological leadership of Mingmenr Locks. From the professional strength of the silent laboratory and testing center, to the advanced level of the R&D center and fully automatic production line, to the unique charm of technologically leading products such as 5572 silent lock body, direct push lock, and Xiao hinge, they are all vividly presented in the short video.

Compared with traditional graphic promotion methods, this innovative promotion model has achieved amazing results. The number of views has increased by 1100%, which means that the brand image of Mingmen Locks has been more widely disseminated and attracted the attention of a large number of potential customers. At the same time, more than 120 effective sales leads were obtained, directly leading to a contracted sales volume of more than 600,000 yuan. Behind this series of figures is Manager Wang Gang's keen insight into market trends and his spirit of innovation, which has opened up a new path for the company's brand communication and sales business innovation.

2. Go deep into the front line to help expand the new chapter of business

Manager Wang Gang knows that business expansion cannot only stay in the planning of the office, but also go deep into the front line to understand market demand and customer pain points. He actively participated in the visits and cooperation negotiations with dealers and door companies, and had in-depth exchanges with high-end and wooden door brands such as Tusen, Mag, Muli Muwai, A8 Space, Nature Wooden Door, Golden Knight Wooden Door, etc. In these exchanges, he not only warmed up for the launch of new products, but also played an important role in promoting the upward development of the brand. At present, the intention of cooperation with 3 companies has been successfully reached, laying a solid foundation for the further expansion of the company's business.

In addition, he has continuously improved and optimized sales materials and provided high-quality sales materials and tools. These carefully prepared materials and tools have effectively supported the front-line team to expand the market and improved customer satisfaction and contract conversion rate. He interpreted the work philosophy of "coming from the front line and going to the front line" with practical actions, injecting strong impetus into business expansion.

3. Team building, creating a new look of excellent team

In managing the brand marketing department, Manager Wang Gang has fully exerted his management talents. He integrated the collaborative resources of the brand department and the marketing department, and optimized the division of labor and professional ability configuration. Through reasonable arrangements, each team member can maximize the value in the field they are good at, forming a strong working synergy. An excellent manager should not only pay attention to performance, but also pay attention to the construction of team culture. Manager Wang Gang adheres to high standards and strict requirements for team members. On the basis of company norms, he establishes and outputs team behavior codes that are higher than company standards. He knows that only strict requirements can cultivate a high-quality team. At the same time, he implemented incentive mechanisms and monthly excellent employee selection activities. These measures effectively enhanced the sense of identity and belonging of team members, allowing everyone to work in a positive, harmonious and orderly working atmosphere. Team members learn from each other, encourage each other, and form a strong cohesive force. Under his leadership, team members devote themselves to work with greater enthusiasm and a more professional attitude, contributing their own strength to the development of the company.

Looking to the future, I believe that driven by the company's core values of "customer first, striver-oriented, open innovation, and integrity code", and under the guidance of the company's 2025 work policy of "promoting growth, improving efficiency, and reducing costs", he will not only uphold this original intention, but also firmly lead the team to move forward and create more brilliant glory for Mingmen Locks.